Thursday, June 10, 2010

Getting Your Readers to Buy Your Idea Without You Even Selling It To Them

Selling and convincing is network marketing’s bread and butter. So, how do you sell your product without actually telling your clients to buy? Here are a few tips on how to get inside your customers’ psyches and subconsciously get them to patronize your product.

Give A Gift In Exchange for Their Contact Details
Give away something of value to your clients (like tutorials and seminars, e-magazines and the like) and then ask for their contact details (email addresses will suffice for now). They will be more than willing to part with that information after the free gift or information.

Once you have their email addresses, you can keep in touch with them every now and then and send them alerts on new posts, new products and services that you offer, but do not sell it to them, just inform them about the news.

Slowly but surely, you will get into their minds through your emails, and they will buy from you eventually.

Do not actually sell, but post content of people who bought your product
Post testimonials of people who were touched by your product and whose lives were benefited greatly by doing so.

The more people that attest to the truthfulness of your product, the more people will be convinced by their testimonies. Call it mob mentality, but it works.

Tell them Who You Are And Where You Came From
Tell your would-be clients about how your business began and how it has grown over the years. Include interesting stories about you and your life. This humanizes your website, and endears it to readers.

By telling you readers about your climb to success, they will be inspired or at least convinced of your sincerity, and getting their trust is like getting your foot in the door.

Selling need not be straight out salesmanship. Sometimes all it takes is a free gift, a testimonial, or even a gut-wrenching story.

Any more ideas on How you can sell your product discretely?

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