If you're in the game for free traffic, you'll most likely be looking at SEO as your main source, especially considering there are more then 1 billion searches performed everyday on Google. Even as we progress into a more social based internetwork, search engines still maintain their large amount of internet traffic, and I doubt that this will end any time soon.
However, one thing that people don't seem to grasp is keywords and how to target them effectively. Instead, they think that just by writing a post or article with a catchy title they will flourish and get their respective post or article ranked highly in the search engine.
Over the past few months I've conducted a lot of article marketing work, and quickly progressed learning several things that pertain entirely to keywords and how they are used, an outcome which resulted in huge surges in traffic.
1) Longtails: I always prefer to target the longtail keywords related to my niche. They are far easier to rank for with a lot less competition. I needn't spend ages writing out articles, digging them, building links to them etc, I can simply produce the article and have it ranking on the first page of Google within 3-4 hours. I think of it as picking the lower hanging fruit, it may not taste as good, but there's far more of it and added up gives far more traffic then targeting a short tail keyword.
2) Titles, Metas and URL: You must use your keyword in your title, meta tags and urls. These are what the search engines primarily feed off in order to index your articles or posts in the right place. I've found that use of the keyword first followed by a | or - and additional arbitrary text like "Get it for FREE" is the best way to go for titles. Likewise, try and use the keyword first in your meta's as well.
3) Post or Article Uniqueness: Despite all the myths and theories of the keyword density required for your post or article to get ranked highly and all the responses to such theorems, I've built my own conclusion. It doesn't matter what penalties incur, it's simply a question of whether or not it affects your rankings. In my honest opinion it definitely does have an effect on rankings, however use of a simple spinner will set that right. I prefer to use PAR (Power Article Rewriter) which is brilliant as it uses the spinner syntax "{word1|word2}".
4) Bolding and Headers: Bolding and headers are another way to use your keywords effectively. Try to include a h1 tag of your keyword somewhere in the article (preferably at the beginning) and tags where the keyword is dispersed throughout the article. Don't overdo it, but doing it a fair amount definitely helps.
I think that amount sums it up. Here's a little equation to show you the outcome of my article/posting efforts.
Number of articles: 40
Unique articles: 2
Article rewrites with PAR: 19 x 2
Time required for article rewrites: 20 minutes
Time required to post to directory: 1 hour 20 minutes
Uniques a day: 500-600.
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